I've dedicated half of my professional life to culture and change. Along this journey, I discovered the profound impact values have on us as individuals. They possess the power to propel us forward or keep us stagnant. Influential figures like Aristotle, Ed Shein, Ronald Heifetz and Marty Linsky played a role in shaping my understanding. Experience with all sorts of companies in different industriyes made the rest, empowering me to navigate change and culture effectively. The Adaptive Leadeship framework is the key to un-lock the mysteries of change. The model is elusive without practice. That is why this is a rare but valuable science.

In the consultancy firm where I am a partner, we have been working on change, culture, and leadership for 15 years. Fifteen years ago, they were considered HR topics, and the C-level executives were only focused on "the business". That reality is long gone. After years of strategies that don't yield results, ideas that end up in folders, and the digital explosion that democratized technical knowledge, and the imperative of a Sustainable world, the management world realized that change, culture, and leadership are not just a part of the game. They are the game. But the 3 of them dwell in what we call the Adaptive dimension. Always ignored because of it's constituive traits. Is the difference of buying training gear vs changing habits.

With a team of first-class professionals, including alumni from the world's top universities, and others who have taken less traditional paths such as actors or advertisers, we have developed methodologies and processes to help individuals and companies address adaptive changes. I am straightforward about this. The work of change is akin to that of a physiotherapist, not a surgeon. I have to help you with your muscle structure. I assist, but you have to do the work yourself; otherwise, there will be no change in you.